Shopify Store Customization for Vasanti Cosmetics

Client Overview
Vasanti Cosmetics is a Canadian beauty brand offering high-performance skincare and makeup
solutions that celebrate diversity. The client sought a refreshed Shopify store design that
improved aesthetics, user experience, and performance while reflecting their inclusive,
empowering brand message.
Project Goals
● Redesign and customize their existing Shopify store
● Enhance product discovery and streamline user navigation
● Optimize mobile responsiveness and site speed
● Improve conversion through UX, content, and app integration
● Implement SEO best practices for visibility and traffic
My Approach
1. Store Redesign & Branding
● Revamped the homepage and collection pages to improve visual appeal and product
discoverability
● Incorporated clean, modern design with vibrant visuals aligned with Vasanti’s branding
● Used custom fonts, consistent color schemes, and engaging banners to promote new
launches and bestsellers
2. Product Page & Checkout Enhancements
● Upgraded product pages with detailed descriptions, ingredient lists, and how-to-use
guides
● Integrated product reviews, shade selection tools, and related product recommendations
● Streamlined checkout with trust badges and express payment options like Shop Pay and
Apple Pay
3. Mobile & Speed Optimization
● Ensured a flawless mobile experience with touch-optimized elements and smooth
scrolling
● Compressed assets and minimized code for faster load times across all devices
4. SEO & App Integration
● Enhanced SEO by optimizing product URLs, titles, meta tags, and alt text
● Integrated Shopify apps for reviews (Yotpo), email marketing (Klaviyo), and loyalty
programs
● Configured Google Analytics and Meta Pixel for conversion tracking and ad performance
Results
✅ Improved mobile experience leading to higher conversion rates
✅ Enhanced product presentation with detailed, informative pages
✅ Faster site performance, lowering bounce rate
✅ Boosted user engagement and SEO readiness for sustained traffic growth
Client Feedback
“The new look of our site truly represents who we are. From product flow to customer
experience—it’s everything we hoped for. Excellent communication and delivery!”
Conclusion
This project reflects my ability to elevate a beauty brand’s digital presence through thoughtful
Shopify customization, strong UX design, and performance-focused execution. Whether you’re
scaling or rebranding, I can help create a store that converts and inspires.