Shopify Store for Riwaj Menswear

Client Overview
Riwaj Menswear is a premium fashion brand offering elegant and traditional men’s clothing. The
client needed a custom Shopify store to reflect their high-end aesthetic, improve the shopping
experience, and support business scalability.
Project Goals
● Design and develop a Shopify store aligned with Riwaj’s luxury brand image
● Enhance UI/UX for smooth navigation and product browsing
● Create visually compelling product pages with detailed sizing and fabric info
● Ensure mobile responsiveness and performance optimization
● Integrate payment systems, tracking tools, and essential apps
My Approach
1. Theme Selection & Custom Branding
● Chose a premium Shopify theme and fully customized it with Riwaj’s fonts, brand colors,
and rich visuals
● Designed an elegant homepage showcasing collections, featured products, and offers
● Built a clean header and footer for intuitive navigation
2. Product Pages & Checkout Optimization
● Developed comprehensive product pages with fabric descriptions, size charts, and
zoomable high-res images
● Integrated customer reviews and upsell recommendations
● Simplified the cart and checkout flow, adding trust badges and payment icons
3. Mobile & Speed Optimization
● Ensured mobile-first design with fully responsive layouts
● Compressed all media and optimized scripts to reduce load time
4. Functional Integrations & SEO
● Installed and configured Shopify apps for cart recovery, email marketing, and product
filters
● Set up Google Analytics and Facebook Pixel for performance tracking
● Applied SEO best practices across collections and product pages
Results
✅ Sleek, luxury-oriented online presence
✅ Improved user engagement with faster loading and intuitive navigation
✅ High-converting product and checkout flow
✅ Optimized mobile experience for on-the-go shoppers
✅ Better tracking and analytics for strategic decision-making
Client Feedback
“The final store truly reflects our brand values. Our customers love the experience, and we’ve
seen noticeable improvements in engagement and conversions. Excellent work!”
Conclusion
This project demonstrates my ability to create a tailored, high-performing Shopify experience for
a fashion brand. From visual design to conversion strategy, I delivered a complete e-commerce
solution for Riwaj Menswear that’s built for growth.